Secret shopper data collection

Project Details

  • InterCapital Group
  • Data

Charts and graphs showing results of data collection from secret shopper surveys. Colours were used to show where the data was good – green – and where the data was bad – red. The result is an easily understood comparison between the client and their competition. The client can then see which areas need to be addressed first as they are in red.

Basics. Know what they are. Get them right. Repeat.

About being sensible.

Tools we use