About being sensible

Missives from Hothouse Design

My challenge on the value of solo/small teams of in-house designers

Deirdre Wilson – Friday, April 26, 2019   

Hothouse Design in-house designer value challengeI am throwing down a challenge to companies with in-house design departments – take your annual budget for your in-house designer or small design team, identify the outcomes you have achieved over 12 months with that person or team, and talk to an experienced agency to see if they could achieve the same outcomes with the same money.   Read More . . .

Closing the gap between expert and audience

Deirdre Wilson – Tuesday, April 16, 2019   

There’s something really enjoyable about being present when a well prepared speaker gives a great presentation. Comfortable presenters translate that ease to their audience who are then more likely to pay attention. But being a comfortable presenter takes preparation.   Read More . . .

Why schematics aren’t maps

Deirdre Wilson – Wednesday, December 19, 2018   

Maps and road schematics look very different to each but they are both still recognisably about roads. Not only do they serve entirely different purposes but they are used in vastly different environments. All of these differences affect the end result but it is the end purpose that has the most influence on the design.   Read More . . .

2018 in review. Looking back over our 28th year.

Deirdre Wilson – Monday, December 17, 2018   

In this our last working week of 2018 and the tail end of our 28th year in business, I look back on our year and share with you the changes that have or haven’t taken place.   Read More . . .

To think like a designer first learn to think past other people's ideas

Deirdre Wilson – Monday, March 05, 2018   

There is a lot of interest in design thinking at the moment. I wish it were an interest in thinking without the design part. The prerequisite for design thinking is to be able to think for yourself, so getting 'thinking' nailed is a good start but not as sexy as 'design thinking'.   Read More . . .

Impact Reporting

Edmond Lo – Wednesday, February 28, 2018   

We founded Hothouse Design determined to run our business differently to the companies we had worked for over many years. We wanted a company where everyone is treated with respect, everyone including our suppliers and clients. We wanted to create a company where everyone could speak their mind, tell the truth, and hear the truth. Clearly, our experiences to date working in other companies had not been like this.   Read More . . .

Why thinking about horse trousers is good for you

Deirdre Wilson – Monday, February 26, 2018   

Ideas and their crazed, unrealistic cousins – the plans, are the important outcome of creative thinking. They are the product of fertile imagination and are vital to generating and exploring beyond the obvious. Without them we would still be getting about draped in dead animals and squatting to eat with our hands.   Read More . . .

To think like a designer you need to be more curious

Edmond Lo – Monday, February 19, 2018   

If you want to be more creative you need to start thinking like a designer. Warning: the people around you might find you annoying because you will be asking a lot of questions.   Read More . . .

Killing butterflies is necessary to uncover the best ideas

Edmond Lo – Tuesday, February 06, 2018   

Coming up with ideas is the easiest thing on earth. Putting them down is the hardest.
Rod Serling   Read More . . .

Beware over reliance on tools

Deirdre Wilson – Tuesday, July 18, 2017   

Beware over reliance on toolsTools of all sorts are being sold to us as the latest desirable purchase. The latest time-waster to plague meetings is the chorus of competing suggestions for new tools that happens whenever someone mentions a problem.   Read More . . .

Basics. Know what they are. Get them right. Repeat.

About being sensible.

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